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Impact of e-commerce on consumers and small firms
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Impact of e-commerce on consumers and small firms

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Contents

Introduction / Colin Gray and Salvatore Zappalà
Stage models of ICT adoption in small firms / Colin Gray
Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati
Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappalà and Guido Sarchielli
Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen
E-business and small firms in London / Jane Tebbutt
The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins
E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner
Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira
E-marketing adoption in organizations / Abdel Monim Shaltoni
World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford
Website usability : cognitive versus activity theory approaches / Elvis Mazzoni
Consumption on the Internet / Laura Sartori
Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler
Risk perception in online shopping / Marco G. Mariani and Salvatore Zappalà
The fun side of the Internet / Daniele Scarpi
Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini
Conclusions : common themes and future perspectives / Salvatore Zappalà and Colin Gray.

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Impact of e-commerce on consumers and small firms. ISBN 9780754644163. Published by Ashgate in 2006. Publication and catalogue information, links to buy online and reader comments.

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