The marking enterprise : business success and societal embedding :: Jean-Claude Thoenig :: ISBN 9780230001879 :: Palgrave Macmillan 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title The marking enterprise : business success and societal embedding
Author Jean-Claude Thoenig
Contributor Charles Waldman
Publisher Palgrave Macmillan
Publication date 2006
Publication location Basingstoke
Language English

Descriptive Notes

"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande à l'enterprise marquante (Paris: Éditioins d'Organisation, 2005)"--Acknowledgements.

Topics

Marketing :: Social aspects
Customer relations
Consumer satisfaction
Social marketing
Organizational effectiveness

Catalogue Data

OBNB ID GBA647588
ISBN 10 0230001874
ISBN 13 9780230001879
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii, 241 p.
P1042 Includes bibliographical references (p. 221-230) and indexes.

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The marking enterprise : business success and societal embedding by Jean-Claude Thoenig. ISBN 9780230001879. Published by Palgrave Macmillan in 2006. Publication and catalogue information, links to buy online and reader comments.