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Cultures of commerce : representation and American business culture, 1877-1960
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Cultures of commerce : representation and American business culture, 1877-1960

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Contents

Broadcasting seeds on the American landscape / Marina Moskowitz
The importance of being true blue : the Du Pont Company and the color revolution / Regina Lee Blaszczyk
The popular front and the corporate appropriation of modernism / Shannan Clark
Rationalizing consumption : Lejaren à Hiller and the origins of American advertising photography, 1913-1924 / Elspeth H. Brown
Art and commerce : the challenge of modernist advertising photography / Patricia Johnston
"New York is not America" : immigrants and tourists in post-World War I New York / Angela M. Blake
"The first thing every Negro girl does" : Black beauty culture, racial politics, and the construction of modern Black womanhood, 1905-1925 / Tiffany M. Gill
The sentimental work of play : manhood and the American toy industry, 1900-1930 / Woody Register
The Metropolitan Life tower : architecture and ideology in the life insurance enterprise / Roberta Moudry
Architectures of seduction : intimate apparel trade shows and retail department design, 1920-1940 / Jill Fields
The architecture of mobility : outdoor advertising and the birth of the strip / Catherine Gudis
Postwar sign, symbol, and symptom : "the man in the gray flannel suit" / Anna Creadick
"Girls in gray flannel suits" : white career women in postwar American culture / Clark Davis
Ayn Rand and the politics of property / Andrew Hoberek
Advertisements for ourselves : being and time in a promotional economy / Jean-Christophe Agnew.

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Cultures of commerce : representation and American business culture, 1877-1960. ISBN 9781403970503. Published by Palgrave Macmillan in 2006. Publication and catalogue information, links to buy online and reader comments.

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