How do you make them feel?
Are they loyal or merely satisfied?
Create meaningful value
You mean a lot to them
Beyond mundane experiences
Things you can make possible
Payback time
How are you doing?
What management needs to know
Putting it all together.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Build your customer strategy : a guide to creating profitable customer relationships by James G. Barnes. ISBN 9780471776604. Published by Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.
