Competitive Identity : The New Brand Management for Nations, Cities and Regions :: Simon Anholt :: ISBN 9780230500280 :: Palgrave Macmillan 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Competitive Identity : The New Brand Management for Nations, Cities and Regions
Author Simon Anholt
Publisher Palgrave Macmillan
Publication date 2007
Publication location Basingstoke
Language English

Topics

Competition, International
Place marketing
Product management
013507443

Catalogue Data

OBNB ID GBA660490
ISBN 10 0230500285
ISBN 13 9780230500280
Type BibliographicResource, Book
Dewey Classification 910.688

ISBD

P1053 xiii, 134 p.
P1042 Includes bibliographical references and index.

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Competitive Identity : The New Brand Management for Nations, Cities and Regions by Simon Anholt. ISBN 9780230500280. Published by Palgrave Macmillan in 2007. Publication and catalogue information, links to buy online and reader comments.