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Scoring points : how Tesco continues to win customer loyalty

Clive Humby

Publication Data

Title Scoring points : how Tesco continues to win customer loyalty
Author Clive Humby
Contributors Terry Hunt, Tim Phillips
Publisher Kogan Page
Publication date 2006
Publication location London
Language English

Topics

Tesco (Firm) :: History :: 20th century
013517341

Catalogue Data

OBNB ID GBA664793
ISBN 10 0749447524
ISBN 13 9780749447526
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1008>2nd 2nd ed.
P1053 x, 294 p.

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Scoring points : how Tesco continues to win customer loyalty by Clive Humby. ISBN 9780749447526. Published by Kogan Page in 2006. Publication and catalogue information, links to buy online and reader comments.

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