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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention
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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention

Lisa K. Gundry

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Contents

Entrepreneurship and strategy : a framework for new venture development
Strategies for opportunity identification : the creative process
Strategies for evaluating opportunities : the assessment process
Developing new venture strategy : preparation and launch
Market entry : positioning the firm for strategic advantage
Financial resource capabilities
The evolving management team
Building networks and strategic alliances
Innovative strategies for entrepreneurial growth
Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies
Beyond the strategic entrepreneurial model: learning from failure.

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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention by Lisa K. Gundry. ISBN 9781412916561. Published by SAGE in 2007. Publication and catalogue information, links to buy online and reader comments.

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