Includes index.
The hot button principle
The universality of hot buttons
How hot buttons influence behavior
How to find your buyers' hot buttons
Hot button #1The desire for control
Hot button #2 I'm better than you
Hot button #3 The excitement of discovery
Hot button #4 Revaluing
Hot button #5 Family values
Hot button #6 The desire to belong
Hot button #7 Fun is its own reward
Hot button #8 Poverty of time
Hot button #9 The desire to get the best that can be got
Hot button #10 Self-achievement
Hot button #11 Sex, love, and romance
Hot button #12 The nurturing response
Hot button #13 Reinventing oneself
Hot button #14 Make me smarter
Hot button #15 Power, dominance, and influence
Hot button #16 Wish fulfillment
A short conclusion.
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Hot button marketing by Barry Feig. ISBN 9781593375164. Published by Adams Media in 2006. Publication and catalogue information, links to buy online and reader comments.
