What's the problem?
Stuffed with information and starved for attention
A compelling strategy for getting attention
Focus on "you"
Love your audience
Techniques to grab and hold people's attention
Create a high concept
Fill in the blanks
Tell a story
Provide easy navigation
Make it visual
Stay short and sweet
Write a recipe
Putting these ideas into practice
Learn by example
Sell the new approach.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer by Paul B. Brown. ISBN 9781593376871. Published by Adams Business in 2006. Publication and catalogue information, links to buy online and reader comments.
