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How to develop effective naming rights strategies

Ardi Kolah

Publication Data

Title How to develop effective naming rights strategies
Author Ardi Kolah
Contributors Russell Langley, SportBusiness Group
Publisher SportBusiness Group Ltd.
Publication date 2001
Publication location London
Language English

Topics

Sports sponsorship
Sports :: Finance
Sports :: Marketing

Catalogue Data

OBNB ID GBA765475
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 796.0691

ISBD

P1053 273 p.

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How to develop effective naming rights strategies by Ardi Kolah. Published by SportBusiness Group Ltd. in 2001. Publication and catalogue information, links to buy online and reader comments.

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