Ethical obligations of research participants
Gaining access to respondents
summary
Defining the research problem and reviewing the literature
Learning outcomes
Introduction
What is a good research topic
Research questions and objectives
Writing a research proposal
Preparing a literature review
Sources of literature
Planning the literature search
Writing a literature review
The literature review and research questions
Summary
Secondary data
Learning outcomes
Introduction
Value of secondary data
Nature and scope of secondary data
Secondary data sources
Internal background reviews
External sources of secondary data
Syndicated sources of secondary data
Using the Internet to obtain secondary data
Applications of secondary research in practice
Summary
Conceptualization and research design
Learning outcomes
Introduction
Developing a conceptual model
Identify variables & constructs
Specify hypotheses & relationships
Draw conceptual model
Basic research designs
Exploratory
Descriptive
Causal
Combining research designs
Summary
Sampling approaches
Learning outcomes
Introduction
Sampling
Sampling process
Probability sampling
Nonprobability sampling
Sample size
Summary
Data collection methods
Learning outcomes
Introduction
Data collection
Qualitative vs. quantitative
Observation
Survey approaches, including panels
Depth interviews
Focus groups
Case studies
Content analysis
Summary
Measurement & scaling
Learning outcomes
Introduction
What is a concept?
How to measure concepts
Practical decisions when developing scales
Criteria for assessing measurement scales
How to develop a scale
Summary
Designing the questionnaire
Learning outcomes
Introduction
Questionnaire design
Questionnaire sections and sequence
Preparing and presenting good questions
Pretesting questionnaires
Summary
Basic data analysis for qualitative research
Learning outcomes
Introduction
Data preparation
Analyzing qualitative research
Summary
Basic data analysis for quantitative research
Learning outcomes
Introduction
Data preparation
Using charts and graphs
Measures of central tendency
Measures of dispersion
Other diagnostic measures
Summary
Testing hypotheses
Learning outcomes
Introduction
Understanding hypothesized relationships
Hypothesis testing
Single group hypothesis testing
Chi-square & T-test
Multiple group hypothesis testing
Analysis of variance
Summary
Assessing relationships between variables
Learning outcomes
Introduction
Types of relationships
Covariation and variable relationships
Analyzing association using correlation
Prediction using regression
Summary
Reporting & presenting results
Learning outcomes
Introduction
Written and oral communication
The written research report
Guidelines for the written report
Oral presentations
Using visuals
Summary.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Research methods for business. ISBN 9780470034040. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.
