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Exploring the moderators on the branding strategy-financial performance relationship

Stelios C. Zyglidopoulos

Publication Data

Title Exploring the moderators on the branding strategy-financial performance relationship
Author Stelios C. Zyglidopoulos
Contributors Susan Westcott Alessandri, Todd M. Alessandri, Judge Business School
Publisher Judge Business School, University of Cambridge
Publication date 2006
Publication location Cambridge
Language English

Descriptive Notes

Title from PDF title screen (viewed on 10 July, 2006)

Topics

Corporate image
Product management

Catalogue Data

OBNB ID GBA677854
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.2

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Exploring the moderators on the branding strategy-financial performance relationship by Stelios C. Zyglidopoulos. Published by Judge Business School, University of Cambridge in 2006. Publication and catalogue information, links to buy online and reader comments.