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Strategic management in the media : from theory to practice

Lucy Küng

Publication Data

Title Strategic management in the media : from theory to practice
Author Lucy Küng
Publisher SAGE
Publication date 2008
Publication location London
Language English

Topics

Mass media :: Management
013557797

Catalogue Data

OBNB ID GBA680502
ISBN 10 1412903130
ISBN 13 9781412903134
Type BibliographicResource, Book
Dewey Classification 302.23068

ISBD

P1053 248 p.
P1042 Includes bibliographical references (p. [224]-239) and index.

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Strategic management in the media : from theory to practice by Lucy Küng. ISBN 9781412903134. Published by SAGE in 2008. Publication and catalogue information, links to buy online and reader comments.

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