National image & competitive advantage : the theory and practice of place branding :: Eugene D. Jaffe :: ISBN 8763001721 :: Copenhagen Business School Press 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title National image & competitive advantage : the theory and practice of place branding
Alternative Title National image and competitive advantage.
Author Eugene D. Jaffe
Contributor Israel D. Nebenzahl
Publisher Copenhagen Business School Press
Publication date 2006
Publication location Frederiksberg
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

Brand name products :: Management
Branding (Marketing)
013561204

Catalogue Data

OBNB ID GBB142867
ISBN 10 8763001721
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 237 p.
P1042 Includes bibliographical references and index.

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National image & competitive advantage : the theory and practice of place branding by Eugene D. Jaffe. ISBN 8763001721. Published by Copenhagen Business School Press in 2006. Publication and catalogue information, links to buy online and reader comments.