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Relationship marketing : perspectives, dimensions and contexts

Tracy Harwood

Publication Data

Title Relationship marketing : perspectives, dimensions and contexts
Author Tracy Harwood
Contributors Anne Broderick, Tony Garry
Publisher McGraw-Hill Education
Publication date 2008
Publication location Maidenhead
Language English

Topics

013572429

Catalogue Data

OBNB ID GBA685382
ISBN 10 0077114221
ISBN 13 9780077114220
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xxii, 242 p.
P1042 Includes bibliographical references and index.

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Relationship marketing : perspectives, dimensions and contexts by Tracy Harwood. ISBN 9780077114220. Published by McGraw-Hill Education in 2008. Publication and catalogue information, links to buy online and reader comments.

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