Herd : how to change mass behaviour by harnessing our true nature

Publication Data

• Title Herd : how to change mass behaviour by harnessing our true nature
• Alternative Title How to change mass behaviour by harnessing our true nature
• Author Mark Earls
• Publisher John Wiley
• Publication date 2007
• Publication location Chichester
• Language English

Contents

The super-social ape
The illusion of 'I'
'I' vs. 'us'
Key principle no. 1 : interaction
Key principle no. 2 : influence
Key principle no. 3 : us-talk
Key principle no. 4 : just believe
Key principle no. 5 : (re-)light the fire
Key principle no. 6 : co-creativity
Key principle no. 7 : letting go
Conclusions .

Topics

• Communication in marketing
• Consumer behavior
• Social interaction
• 013572715

Herd : how to change mass behaviour by harnessing our true nature by Mark Earls. ISBN 9780470060360. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.