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Made to stick : why some ideas take hold and others come unstuck

Chip Heath

Publication Data

Title Made to stick : why some ideas take hold and others come unstuck
Author Chip Heath
Contributor Dan Heath
Publisher Random House
Publication date 2007
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Context effects (Psychology)
013578994

Catalogue Data

OBNB ID GBA688523
ISBN 10 1905211562
ISBN 13 9781905211562
Type BibliographicResource, Book
Dewey Classification 302.2

ISBD

P1053 291 p.

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Made to stick : why some ideas take hold and others come unstuck by Chip Heath. ISBN 9781905211562. Published by Random House in 2007. Publication and catalogue information, links to buy online and reader comments.

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