Marketing research : an applied approach :: Naresh K. Malhotra :: ISBN 9780273706892 :: Prentice Hall/Financial Times 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : an applied approach
Author Naresh K. Malhotra
Contributor David F. Birks
Publisher Prentice Hall/Financial Times
Publication date 2007
Publication location Harlow
Language English

Descriptive Notes

Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006.
Includes CD-ROM in pocket attached inside back cover.

Topics

Marketing research
013589651

Catalogue Data

OBNB ID GBA691867
ISBN 10 0273706896
ISBN 13 9780273706892
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd ed.
P1053 xxi, 835 p.
P1042 Includes bibliographical references and indexes.

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Marketing research : an applied approach by Naresh K. Malhotra. ISBN 9780273706892. Published by Prentice Hall/Financial Times in 2007. Publication and catalogue information, links to buy online and reader comments.