Marketing communications : a European perspective :: Patrick de Pelsmacker :: ISBN 9780273706939 :: Prentice Hall/Financial Times 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications : a European perspective
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Prentice Hall/Financial Times
Publication date 2007
Publication location Harlow
Language English

Descriptive Notes

Previous ed.published under the title: Foundations of marketing communications. 2004.

Topics

Communication in marketing :: Europe
013589652

Catalogue Data

OBNB ID GBA691868
ISBN 10 0273706934
ISBN 13 9780273706939
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xviii, 610 p., [16] p. of plates
P1042 Includes bibliographical references and indexes.

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Marketing communications : a European perspective by Patrick de Pelsmacker. ISBN 9780273706939. Published by Prentice Hall/Financial Times in 2007. Publication and catalogue information, links to buy online and reader comments.