The causes of chaotic pressures
Past strategies were good, but
Conventional wisdom-not
Early performance assessment as a start
The role of the counterchaos marketer
Developing a learning organization
The art and science of improvisation
Products and services in generating consumer value
The drive to innovate
Using one's strengths
Because we have been doing it this way traditionally
It is not what they do-it is what we should be doing
What are those markets anyway?
Reaching the markets
Postscript.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Chaotic markets : thriving in a world of unpredictability by A. Coskun Samli. ISBN 9780275993719. Published by Praeger in 2007. Publication and catalogue information, links to buy online and reader comments.
