Includes index.
Planning your blog. What is a blog? The requirements. Choosing a profitable topic. Blogger credibility. Selecting a blog name. Choosing a platform for growth. Bringing on staff or contributors. Planning wrap-up
Publishing your blog. Community blogging services. Web-based blogging services. Installed server applications
Profiting from your blog. How to begin the blog. Generating traffic. Generating revenue. The media kit. Running multiple blogs
Becoming a business. Business classifications. Registering your business name. Hiring help. More protection
Final thoughts.
Start your own blogging business : generate income from advertisers, subscribers, merchandising and more by J. S. McDougall. ISBN 9781599180472. Published by Entrepreneur in 2007. Publication and catalogue information, links to buy online and reader comments.