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Creativity in public relations
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Creativity in public relations

Andy Green

Publication Data

Contents

A definition of 'creativity'
Creativity: some myths debunked
How you think in 'boxes'
The creative process
Green light thinking: creative techniques
Green light thinking: brainstorming
Creativity-the consultation tool
Red light thinking: the evaluation of ideas
Creativity is not just for photocalls
Obstacles to creativity
You are never more than 12 feet from an opportunity
The 'creative diamond'
The creative individual
Creating a creative culture
The ethics of creativity: lies, damned lies and impropaganda
The future of creativity
Award ceremony
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Creativity in public relations by Andy Green. ISBN 9780749448233. Published by Kogan Page in 2007. Publication and catalogue information, links to buy online and reader comments.

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