A definition of 'creativity'
Creativity: some myths debunked
How you think in 'boxes'
The creative process
Green light thinking: creative techniques
Green light thinking: brainstorming
Creativity-the consultation tool
Red light thinking: the evaluation of ideas
Creativity is not just for photocalls
Obstacles to creativity
You are never more than 12 feet from an opportunity
The 'creative diamond'
The creative individual
Creating a creative culture
The ethics of creativity: lies, damned lies and impropaganda
The future of creativity
Award ceremony
Interested in finding out more?
Creativity in public relations by Andy Green. ISBN 9780749448233. Published by Kogan Page in 2007. Publication and catalogue information, links to buy online and reader comments.