Includes index.
Introduction: making money is easy
For owners, employees and part-timers, cash will always be king
Strategies that bring in the cash
Getting customers to give you more money
Customer strategy 1: Keep track of customer buying patterns, then call to take re-orders
Customer strategy 2: Convert one-time customers to continuity customers
Customer strategy 3: Upsell customers at the point of purchase
Customer strategy 4: Resell customers prior to their contract renewal date
Customer strategy 5: Instantly reactivate past customers and patients
Getting other people to help bring in the cash
Joint venture strategy 1: Create endorsed offers
Joint venture strategy 2: Create a referral circle or professional consortium
Joint venture strategy 3: Offer other people's products and services to your customers
Joint venture strategy 4: Conduct a teleseminar with your joint-venture partner
Joint venture strategy 5: Become an add-on to someone else's product or service
Writing ads that make the phone ring
Advertising strategy 1: Ask your customers to tell their story
Advertising strategy 2: Broadcast a compelling press release
Advertising strategy 3: Become an industry expert and get on the radio
Advertising strategy 4: buy remnant space
Advertising strategy 5: Hold a special sale using the "reason why"
Prospecting for instant income
Prospecting strategy 1: Conduct preview workshops and start speaking
Prospecting strategy 2: Run a two-step campaign
Prospecting strategy 3: Place your literature in targeted locations
Prospecting strategy 4: Ask customers and vendors for referrals
Prospecting strategy 5: Maximize your time at trade shows
Helping your sales force earn instant income
Sales strategy 1: Conduct follow-up telemarketing and voice broadcast campaigns
Sales strategy 2: Start bundling products and services
Sales strategy 3: Make specific product and service offers
Sales strategy 4: Create a downsell position
Sales strategy 5: Create instant sales with non-traditional salespeople
Making instant income on the Internet
Internet strategy 1: Launch a viral report and squeeze page
Internet strategy 2: Recruit affiliates for a 24-hour strategy
Internet strategy 3: Drive buyers to your website with articles
Internet strategy 4: Broadcast Internet-only offers via email
Internet strategy 5: Conduct a 28-day product launch campaign
Finding instant income in overlooked assets
Overlooked strategy 1: Liquidate inventory overstocks
Overlooked strategy 2: Sell excess service capacity
Overlooked strategy 3: Offer credit accounts a short-pay option
Overlooked strategy 4: Turn your top employees into expensive experts
Overlooked strategy 5: Sell apprenticeships that teach your business model
Instant income overnight audit
Identifying the hidden income opportunities in your small business
Instant income overnight audit questions
Going into business with the boss
Embracing intrapreneurship
Gathering information for the overnight audit
Planning your meeting with the boss
Negotiating a deal that brings you more pay
Creating your task list and taking charge of your very first campaign
Becoming an occasional entrepreneur
Finding opportunity everywhere
Occasional income sources that bring in the cash
Minimizing the hassle factor
Earning extra income whenever you need it
Turning instant income into long-term revenue
Using the instant income strategies to build lifetime wealth
Integrating the strategies into your day-to-day business
Developing a one-year income-generation calendar.
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Instant income : strategies that bring in the cash for small businesses, innovative employees, and occasional entrepreneurs by Janet Switzer. ISBN 9780071487788. Published by McGraw-Hill Professional in 2007. Publication and catalogue information, links to buy online and reader comments.
