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Advertising and common sense
Advertising agencies: mediation and the creative process
Marketing, media and communication
Analysing and historicising advertising
Advertising and culture
Signs and textualities
New forms and intimacies
Audiences and psychology.
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Advertising by Iain MacRury. ISBN 9780203493199. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.