Introduction to strategic market relationships
Relationship-based theories
Relationship planning and development
Relationship types
Networks
Organising for relationships
People and relationships
Customer relationship management
Relationship communication with a special focus on building relationships through brands and electronic relationships
Channel relationships
Innovation through relationships
Relationship internationalisation
Relationship costs and value
Strategic market relationships : a final word.
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Strategic market relationships : from strategy to implementation by Bill Donaldson. ISBN 9780470028803. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.
