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Reconfiguring public relations : ecology, equity, and enterprise
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Reconfiguring public relations : ecology, equity, and enterprise

David McKie

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Contents

Locating the project, the personal, and the geo-politics of publishing
Signs of the times : assessing the present and revisiting the past
Pluralising theory : academic empires, excellence, and global implications
Moving the settings : multiple diversities and requisite varieties
Not enough said : decolonising PR through postcolonial frameworks
What's next ? (1) : empowering differences, learning from leadership, and equity in management after in search of excellence
What's next ? (2) : accounting for value and returns on the real
Questioning professionalism : cover stories, disciplines, and identities
PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales
Back to futures : losing control and cultivating foresight
Afterword : context, foresight, and conclusion.

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Reconfiguring public relations : ecology, equity, and enterprise by David McKie. ISBN 9780203956632. Published by Routledge in 2007. Publication and catalogue information, links to buy online and reader comments.

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