Cover image not available
Title from PDF title page (viewed on 28 Feb., 2007).
"The evaluation of Tartan Week 2006 was carried out by Scotinform Ltd, an independent market research company, using the Model for Evaluating Overseas Events which was developed by the Scottish Executive. In 2006 the Scottish Executive funded 15 events at Tartan Week in New York; it was a nine-day programme of events which took place primarily in New York but also in Boston and Washington DC." - Scottish Executive website.
"July 2006."
"International research"; "International strategy." - Cover & t.p.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
An evaluation of the Scottish-led programme during Tartan Week 2006. ISBN 0755963806. Published by Scottish Executive in 2006. Publication and catalogue information, links to buy online and reader comments.