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Principles of marketing

Philip Kotler

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributor Gary Armstrong
Publisher Pearson/Prentice Hall
Publication date 2008
Publication location Harlow
Language English

Topics

013655426

Catalogue Data

OBNB ID GBA707946
ISBN 10 0132390027
ISBN 13 9780132390026
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>12th 12th ed.
P1053 xxxii, 599, [99] p.
P1042 Includes bibliographical references (p. R-1 - R-30) and indexes.

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Principles of marketing by Philip Kotler. ISBN 9780132390026. Published by Pearson/Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.

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