Introduction: The marketing of sport / Simon Chadwick and John Beech
Marketing in for-profit and not-for-profit sport organisations / Paul Turner
Alternative paradigms and sport marketing / Susan Bridgewater
Understanding the sport marketing environment / Paul Kitchin
Sport and consumer buying behaviour / Linda Trenberth and Ron Garland
Sport organisation buying behaviour / Ann Bourke
Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott
Sport market research and marketing information systems / Linda Trenberth and Ron Garland
Managing sport products and services / David Harness and Tina Harness
Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden
The sport integrated marketing communications mix / Maria Hopwood
Direct, database and online marketing in sport / Paul Turner
Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou
Sports public relatio[trunc]
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The marketing of sport. ISBN 9780273688266. Published by Prentice Hall/Financial Times in 2007. Publication and catalogue information, links to buy online and reader comments.
