Introduction : the Sibao book trade and Qing society
The setting : Minxi and Sibao
The origins of publishing and the production of books in Sibao
The structure of the Sibao publishing industry
"We are all brothers" : household division, the proliferation of publishing houses, and the management of competition
Sibao bookselling routes
Sojourning bookselling and the operation of the branch shops
Sibao's "Confucian merchants" in Minxi society and the late Imperial economy
The nature and sources of Sibao imprints
Educational works
Guides to good manners, good health, and good fortune
Fiction and belles-lettres
Sibao's customers and popular textual culture in the Qing
The diffusion of print culture in Qing China.
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Commerce in culture : the Sibao book trade in the Qing and Republican periods by Cynthia Joanne Brokaw. ISBN 9780674024496. Published by Harvard University Asia Center in 2007. Publication and catalogue information, links to buy online and reader comments.
