Looking from the outside in
Capturing the ecosystem of demand
Creating the demand landscape
Reframing the opportunity space
Structuring the opportunity space
Formulating a strategic blueprint for action
Creating customer advantage
Connecting with and engaging customers
Internalizing the innovation and growth agenda.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Hidden in plain sight : how to find and execute your company's next big growth strategy by Erich Joachimsthaler. ISBN 9781422101650. Published by Harvard Business School in 2007. Publication and catalogue information, links to buy online and reader comments.
