Consumer tribes :: ISBN 9780750680240 :: Butterworth-Heinemann 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer tribes
Contributors Bernard Cova, Robert V. Kozinets, Avi Shankar
Publisher Butterworth-Heinemann
Publication date 2007
Publication location Amsterdam
Language English

Topics

Market segmentation
013709091

Catalogue Data

OBNB ID GBA726154
ISBN 10 0750680245
ISBN 13 9780750680240
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xvii, 339 p.
P1042 Includes bibliographical references and index.

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Consumer tribes. ISBN 9780750680240. Published by Butterworth-Heinemann in 2007. Publication and catalogue information, links to buy online and reader comments.