Museum marketing : competing in the global marketplace :: ISBN 9780750680653 :: Butterworth-Heinemann 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Museum marketing : competing in the global marketplace
Contributors Ruth Rentschler, Anne-Marie Hede
Publisher Butterworth-Heinemann
Publication date 2007
Publication location Amsterdam
Language English

Topics

Museums :: Marketing
Advertising :: Museums
013709092

Catalogue Data

OBNB ID GBA726155
ISBN 10 0750680652
ISBN 13 9780750680653
Type BibliographicResource, Book
Dewey Classification 069.0688

ISBD

P1053 xxvi, 270 p.
P1042 Includes bibliographical references and index.

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Museum marketing : competing in the global marketplace. ISBN 9780750680653. Published by Butterworth-Heinemann in 2007. Publication and catalogue information, links to buy online and reader comments.