Marketing for pharmacists :: David A. Holdford :: ISBN 9781582121062 :: American Pharmaceutical Association 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing for pharmacists
Author David A. Holdford
Publisher American Pharmaceutical Association
Publication date 2007
Publication location Washington, D.C.
Language English

Introduction to marketing
Important marketing concepts
Characteristics of services
Managing service performance
Designing pharmacy services
Consumer behavior
Consumers' evaluation of service
Strategic marketing planning
Marketing strategies
Market segmentation
Marketing communication
Pricing pharmacist services / Norman V. Carroll
Channels of distribution / Norman V. Carroll.

Topics

Pharmacy :: Practice
013716054

Catalogue Data

OBNB ID GBA728959
ISBN 10 1582121060
ISBN 13 9781582121062
Type BibliographicResource, Book
Dewey Classification 615.10688

ISBD

P1008>2nd 2nd ed.
P1053 xi, 333 p.
P1042 Includes bibliographical references and index.

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Marketing for pharmacists by David A. Holdford. ISBN 9781582121062. Published by American Pharmaceutical Association in 2007. Publication and catalogue information, links to buy online and reader comments.

Marketing for pharmacists

David A. Holdford

Publication Data

Contents

Topics

Catalogue Data

ISBD

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