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The behavioral economics of brand choice

Publication Data

Title The behavioral economics of brand choice
Contributor G. R. Foxall
Publisher Palgrave Macmillan
Publication date 2007
Publication location Basingstoke
Language English

Topics

Brand choice
013740694

Catalogue Data

OBNB ID GBA734756
ISBN 10 0230006833
ISBN 13 9780230006836
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xix, 292 p.
P1042 Includes bibliographical references and index.

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The behavioral economics of brand choice. ISBN 9780230006836. Published by Palgrave Macmillan in 2007. Publication and catalogue information, links to buy online and reader comments.

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