Marketing in the public sector
The stakeholder value approach
Creating and measuring stakeholder value
Developing and implementing strategies
Value drivers, portfolio assessment and planning ahead
Marketing research
Market measurement and forecasting demand
The marketing planning process
Corporate brand building and delivering the service
Pricing services
Communicating values
Social marketing
Internal marketing
Marketing via the Internet and intranet.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Public sector marketing by Tony Proctor. ISBN 9780273708094. Published by Financial Times Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.
