Creative strategy in advertising :: Bonnie L. Drewniany :: ISBN 9780495096207 :: Thomson Wadsworth 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Creative strategy in advertising
Author Bonnie L. Drewniany
Contributor A. Jerome Jewler
Publisher Thomson Wadsworth
Publication date 2008
Publication location Australia
Language English

Descriptive Notes

Previous ed.: Belmont, Calif: Thomson Wadsworth, 2005.

Topics

Advertising copy
013752321

Catalogue Data

OBNB ID GBA739865
ISBN 10 0495096202
ISBN 13 9780495096207
Type BibliographicResource, Book
Dewey Classification 659.132

ISBD

P1008>International International student ed., 9th ed.
P1053 xiv, 332 p.
P1042 Includes bibliographical references and index.

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Creative strategy in advertising by Bonnie L. Drewniany. ISBN 9780495096207. Published by Thomson Wadsworth in 2008. Publication and catalogue information, links to buy online and reader comments.