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The practice of public relations
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The practice of public relations

Fraser P. Seitel

Publication Data

Contents

What is public relations, anyway?
The growth of public relations
Communication
Public opinion
Management
Ethics
The law
Research
Print media relations
Electronic media relations
Employee relations
Multicultural community relations
Government relations
Consumer relations
International relations
Public relations writing
Integrated marketing communications
Public relations and the Internet
Crisis management.

Topics

Catalogue Data

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The practice of public relations by Fraser P. Seitel. ISBN 9780132304511. Published by Pearson/Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.

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