Includes index.
Why eBay? : a guide for nonprofits
EBay fundraising success stories
Planning your eBay fundraising event
Deciding what to sell
Deciding how to raise funds with eBay
Building your credibility-and your donor base
Listing your items for sale on eBay
Manging your auctions and building good donor relations
Advanced selling : using all of eBay's sales options
Making your charitable auction a major event
partnerships : good for bidders, good for partners, great for nonprofits
Marketing to make the most of your event.
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Fundraising on eBay : how to raise big money on the world's greatest online marketplace by Greg Holden. ISBN 0072262486. Published by McGraw-Hill/Osborne in 2005. Publication and catalogue information, links to buy online and reader comments.
