Title from PDF title page (viewed on 1 Aug., 2007).
A KeywordPharma publication.
Pharma marketing ROI : in-depth report from the eyeforpharma 6th Annual European Pharmaceutical Congress, held in Amsterdam, 23-24 Octobr 2006 by Barrie G. James. ISBN 9781905676132. Published by NetworkPharma in 2007. Publication and catalogue information, links to buy online and reader comments.