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Ensuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line

Andrée Bates

Publication Data

Title Ensuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line
Author Andrée Bates
Publisher Campbell Belman
Publication date 2007
Publication location London
Language English

Topics

Rate of return :: Econometric models
013771931

Catalogue Data

OBNB ID GBA750206
ISBN 10 0955508304
ISBN 13 9780955508301
Type BibliographicResource, Book
Dewey Classification 615.10681

ISBD

P1053 93 leaves

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Ensuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line by Andrée Bates. ISBN 9780955508301. Published by Campbell Belman in 2007. Publication and catalogue information, links to buy online and reader comments.

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