A master class in brand planning : the timeless works of Stephen King :: Stephen King :: ISBN 9780470517918 :: Wiley 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title A master class in brand planning : the timeless works of Stephen King
Author Stephen King
Contributors Judie Lannon, Merry Baskin
Publisher Wiley
Publication date 2007
Publication location Hoboken, N.J.
Language English

Descriptive Notes

A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Topics

Branding (Marketing) :: Management
New products
Brand name products
Advertising :: Management
013800051

Catalogue Data

OBNB ID GBA757648
ISBN 10 0470517913
ISBN 13 9780470517918
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xliii, 351 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

A master class in brand planning : the timeless works of Stephen King by Stephen King. ISBN 9780470517918. Published by Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.