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Managing the president's message : the White House communications operation
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Managing the president's message : the White House communications operation

Martha Joynt Kumar

Publication Data

Contents

Creating an effective communications operation
The communications operation of President Bill Clinton
The communications operations of President George W. Bush
White House communications advisers
The press secretary to the President
The gaggle and the daily briefing
Presidential press conferences
Managing the message.

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Managing the president's message : the White House communications operation by Martha Joynt Kumar. ISBN 9780801886522. Published by Johns Hopkins University Press in 2007. Publication and catalogue information, links to buy online and reader comments.

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