Logic, dialectic, and rhetoric
The speech act of persuasion
Propaganda
Appeals to fear and pity
Ad hominem arguments in political discourse
Arguments based on popular opinion
Fallacies and bias in public opinion polling
Persuasive definitions and public policy
Arguments
The structure of media argumentation.
Media argumentation : dialectic, persuasion, and rhetoric by Douglas N. Walton. ISBN 9780521700306. Published by Cambridge University Press in 2007. Publication and catalogue information, links to buy online and reader comments.