Introduction
Politics in an age of manufactured images
Political cognition
Political marketing
Traditional models of voter behavior
A model of voter's choice behavior : a Newman and Sheth approach
Predictive models of voter behavior : a reinterpretation of Newman's approach
Constructive mind : political marketing, freedom, and democracy.
A cross-cultural theory of voter behavior by Wojciech Cwalina. ISBN 9780789027368. Published by Haworth in 2008. Publication and catalogue information, links to buy online and reader comments.