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The McDonaldization of society
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The McDonaldization of society

George Ritzer

Publication Data

Descriptive Notes

Rev. ed. of: The McDonaldization of society. Rev. new century ed. c2004.

Contents

An introduction to McDonaldization
The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond
Efficiency : drive-throughs and finger foods
Calculability : Big Macs and little chips
Predictability : it never rains on those little houses on the hillside
Control : human and nonhuman robots
The irrationality of rationality : traffic jams on those "happy trails"
Globalization and McDonaldization : does it all amount to nothing?
Dealing with McDonaldization : a practical guide
The Starbuckization of society?

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The McDonaldization of society by George Ritzer. ISBN 9781412954303. Published by Pine Forge Press in 2008. Publication and catalogue information, links to buy online and reader comments.

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