Introduction : branding the teleself
Branded : an essay on the teleself
Tools for analysis : social psychology as history, the social grid and Kuhn's influence on media effects history
The passive self
The active self
The commodified self
A turn to the teleself
Ferment of the teleself : releasing the free agent
Appendix : Poststructuralism and critical theory
References
Index.
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Branding the teleself : media effects discourse and the changing self by Ernest A. Hakanen. ISBN 9780739117330. Published by Lexington Books in 2007. Publication and catalogue information, links to buy online and reader comments.
