Marketing the e-Business :: Lisa Harris :: ISBN 9780203933169 :: Routledge 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing the e-Business
Author Lisa Harris
Contributor Charles Dennis
Publisher Routledge
Publication date 2008
Publication location New York
Language English

History, definitions. and frameworks
The e-business environment
E-marketing research
E-marketing strategy
Consumer behaviour and e-segmentation
Customer relationship marketing
Multi-channel marketing
Online branding
Online marketing communications
E-retailing : from "clicks" to "clicks and bricks?"
Strategic planning for e-marketing
The future of e-marketing.

Topics

Internet marketing
Electronic commerce

Catalogue Data

OBNB ID GBA772774
ISBN 10 0203933168
ISBN 13 9780203933169
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1008>2nd 2nd ed.
P1053 xx, 341 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing the e-Business by Lisa Harris. ISBN 9780203933169. Published by Routledge in 2008. Publication and catalogue information, links to buy online and reader comments.

Marketing the e-Business

Lisa Harris

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy