Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel :: ISBN 9781843767725 :: Edward Elgar 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Contributors Theo Poiesz, W. Fred van Raaij
Publisher Edward Elgar
Publication date 2007
Publication location Cheltenham
Language English

Topics

Marketing :: Management
Marketing :: Forecasting
Consumer behavior :: Forecasting
013889023

Catalogue Data

OBNB ID GBA773311
ISBN 10 1843767724
ISBN 13 9781843767725
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xi, 228 p.
P1042 Includes bibliographical references and index.

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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel. ISBN 9781843767725. Published by Edward Elgar in 2007. Publication and catalogue information, links to buy online and reader comments.