Strategic marketing : planning and control :: Graeme Drummond :: ISBN 9780750682718 :: Butterworth-Heinemann 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : planning and control
Author Graeme Drummond
Contributors John Ensor, Ruth Ashford
Publisher Butterworth-Heinemann
Publication date 2008
Publication location Amsterdam
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

Marketing :: Management
014016153

Catalogue Data

OBNB ID GBA777428
ISBN 10 075068271X
ISBN 13 9780750682718
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xv, 332 p.
P1042 Includes bibliographical references and index.

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Strategic marketing : planning and control by Graeme Drummond. ISBN 9780750682718. Published by Butterworth-Heinemann in 2008. Publication and catalogue information, links to buy online and reader comments.